navigating a breast cancer diagnosis
The Challenge
Creating a typographic specimen card deck to address the sensitive topic of breast cancer required a delicate balance of empathy and empowerment. The challenge was to present this information in a way that was both informative and comforting, using typography and design to guide users through the journey of diagnosis and treatment. Every element, from the typeface to the visual motifs, needed to evoke feelings of clarity, hope, and resilience.
The Solution
The deck used Indie and Avenir typefaces to craft a visual narrative that paralleled the life cycle of a monarch butterfly, symbolizing transformation and renewal. Each suit represented a phase of the breast cancer journey, with carefully selected typography, colors, and floral motifs reinforcing themes of guidance, empowerment, and healing. This thoughtful design approach created a sensitive yet uplifting tool, providing both information and reassurance.
Applications
Adobe Illustrator | InDesign | Photoshop
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ROLES: Strategy, Copywriting, Art Direction, Design
