Tonya V. Thomas Creative Portfolio
Tonya V. Thomas Creative Portfolio
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    • Tonya Thomas
    • Advertising
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  • Tonya Thomas
  • Advertising
  • Brand Development
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Typographic Specimen Card Deck

Graphic Design

Strategic Direction

The Challenge

Creating a typographic specimen card deck to address the sensitive topic of breast cancer required a delicate balance of empathy and empowerment. The challenge was to present this information in a way that was both informative and comforting, using typography and design to guide users through the journey of diagnosis and treatment. Every element, from the typeface to the visual motifs, needed to evoke feelings of clarity, hope, and resilience.


The Solution

The deck used Indie and Avenir typefaces to craft a visual narrative that paralleled the life cycle of a monarch butterfly, symbolizing transformation and renewal. Each suit represented a phase of the breast cancer journey, with carefully selected typography, colors, and floral motifs reinforcing themes of guidance, empowerment, and healing. This thoughtful design approach created a sensitive yet uplifting tool, providing both information and reassurance.


Applications 

Adobe Illustrator | InDesign | Photoshop 


WANT TO SEE THE FULL BRIEF?  LET'S CONNECT.

YEAR: 2024 

ROLES:  Strategy,  Copywriting, Art Direction, Graphic Design


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