Emory Winship midtown Extension Campaign

The Challenge

African American and minority adults in Atlanta often face barriers to accessing and trusting cancer care due to awareness gaps and concerns about personalized treatment. The challenge was to connect with this audience in a meaningful way, positioning Emory Winship Midtown as a trusted provider of patient-centered care tailored to their unique needs and lifestyles.

The Solution

The "Designed around you. And your life." campaign extension emphasized Winship's commitment to treating each patient as an individual, offering care that seamlessly integrates into their lives. By using relatable storytelling and targeted ads that resonate with the audience's experiences, the campaign highlighted Winship's innovative and compassionate approach to cancer care. This positioned Winship as a trusted choice for comprehensive treatment, fostering a strong connection within the community.

Applications 

Adobe Illustrator | InDesign | Photoshop | Premiere

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