Tonya V. Thomas Creative Portfolio
Tonya V. Thomas Creative Portfolio
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    • Tonya Thomas
    • Advertising
    • Brand Development
    • Graphic Design
    • Mentor
    • Connect
  • Tonya Thomas
  • Advertising
  • Brand Development
  • Graphic Design
  • Mentor
  • Connect

Gingeryes

Brand Development

Strategic Direction

The Challenge

In a market saturated with sugary snacks and generic remedies, GingerYes faced the challenge of differentiating itself as a premium, natural solution for digestive relief. The brand needed to communicate its dual benefits: effective health support and an unexpectedly delicious taste. The goal was to position GingerYes as the go-to choice for consumers seeking a natural and enjoyable way to soothe their tummy troubles.


The Solution

By positioning GingerYes as the perfect blend of health and indulgence, the brand strategy emphasized its premium ingredients and organic origins. The campaign successfully built trust through engaging visuals, empathetic messaging, and a focus on the joy of feeling good naturally and positioned GingerYes as a trusted brand. The result? GingerYes became synonymous with digestive comfort, turning an everyday remedy into a moment of self-care.


Applications 

Adobe Illustrator | InDesign | Photoshop 


WANT TO SEE THE FULL BRIEF?  LET'S CONNECT.

YEAR: 2024 

ROLES:  Strategy,  Copywriting, Art Direction, Graphic Design


Style Guide

Package Design

Package Design

Logo Design

Social Media Ad

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