The Challenge
In a market saturated with sugary snacks and generic remedies, GingerYes faced the challenge of differentiating itself as a premium, natural solution for digestive relief. The brand needed to communicate its dual benefits: effective health support and an unexpectedly delicious taste. The goal was to position GingerYes as the go-to choice for consumers seeking a natural and enjoyable way to soothe their tummy troubles.
The Solution
By positioning GingerYes as the perfect blend of health and indulgence, the brand strategy emphasized its premium ingredients and organic origins. The campaign successfully built trust through engaging visuals, empathetic messaging, and a focus on the joy of feeling good naturally and positioned GingerYes as a trusted brand. The result? GingerYes became synonymous with digestive comfort, turning an everyday remedy into a moment of self-care.
Applications
Adobe Illustrator | InDesign | Photoshop
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YEAR: 2024
ROLES: Strategy, Copywriting, Art Direction, Graphic Design
Style Guide
Package Design
Package Design
Logo Design
Social Media Ad
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