Mindset Erasers

The Challenge

To create a unique brand identity for MindSet Erasers that resonates with Gen Alpha by transforming a simple tool into a source of empowerment. Each eraser features positive affirmations like “I matter” and “My challenges help me grow,” encouraging children to embrace challenges with confidence and resilience. The challenge is to position these erasers as not just functional, but as daily reminders that persistence and a growth mindset are the keys to unlocking their potential.

The Solution

MindSet Erasers transform everyday tools into motivational reminders, featuring affirmations that encourage Gen Alpha to embrace mistakes and build confidence. By promoting resilience and a growth mindset, MindSet inspires kids to tackle challenges while connecting meaningfully with parents and educators.

Applications 

Adobe Illustrator | InDesign | Photoshop 

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