New Hope AME Church

Strategic Direction

The Challenge

For more than 157 years, New Hope A.M.E. Church has stood in Buckhead as a testament to faith, freedom, resilience, and community. Founded by formerly enslaved people, the church carries a powerful history, yet its brand and communications did not fully express the significance of that legacy or the urgency of preserving it. The challenge was to honor the past without making the brand feel frozen in it, while creating a clear, cohesive identity that could connect generations and inspire broader community support.

The Solution

New Hope was repositioned as both a living place of worship and a historic legacy worthy of preservation. The brand platform, Their Faith. Our Foundation., connects the courage of the church’s founders with the responsibility of the present generation.

Through a refined visual identity, compelling messaging, digital storytelling, campaign materials, social content, event communications, and a comprehensive brand system, the work gave New Hope a consistent and recognizable voice. Every element was designed to celebrate the people who built the church, strengthen its connection with today’s community, and invite others to help carry its story forward.

Applications

Adobe Illustrator | InDesign | Photoshop

YEAR: 2026

ROLES: Strategy, Copywriting, Art Direction, Design, Print Broker

WEBSITE DEVELOPMENT

Website Development

New Hope A.M.E. Church needed a digital presence that honored its 157-year history while supporting its future. I redesigned the website to create a more welcoming and intuitive experience, incorporating the church’s refreshed brand identity, historic landmark recognition, ministries, events, media resources, and preservation campaign.

The website serves as both a community hub and a strategic fundraising platform. Clear calls to action, campaign messaging, donation access, and responsive navigation help visitors move from learning about New Hope’s remarkable legacy to becoming part of its preservation.

Visit the New Hope A.M.E. Church website

A Responsive Identity

New Hope’s identity was designed to be simple, flexible, and consistent. The Primary Brand Mark creates a strong, recognizable presence, while the Alternate Brand Mark offers greater versatility when space or format calls for a more streamlined expression.

Together, the marks create a responsive brand system that moves seamlessly across print, digital, signage, apparel, events, and environmental applications without losing the character or recognition of the New Hope brand.

Corporate Identity

The Challenge

New Hope A.M.E. Church needed a brand system that could honor its 157-year legacy while feeling clean, current, and approachable.

The Solution

The strategy centered on simplicity and consistency. A refined use of the church’s established colors, typography, logo, and “Their Faith. Our Foundation.” messaging created a visual system that feels intentional without being overdesigned. The result is a cohesive identity that allows New Hope’s history and mission to remain the focus across every brand touchpoint.

New Hope A.M.E. Church

Strategic Direction

The Challenge

The Solution

Website Development

A Responsive Identity

Corporate Identity

The Challenge

The Solution

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