RIng: Dementia Awareness Campaign

The Challenge

Dementia impacts not only individuals but also their families, creating a profound need for tools that offer both security and emotional comfort. The challenge was to position Ring as more than just a home security brand—to show its potential to help caregivers preserve precious memories and navigate the challenges of dementia. Families needed a solution that would safeguard their loved ones while providing peace of mind and a sense of connection.

The Solution

By emphasizing Ring's ability to capture and preserve meaningful moments, the campaign redefined its value as a tool for caregiving and memory preservation. Through heartwarming stories and real-life examples, the campaign demonstrated how Ring supports families in cherishing what matters most. This approach fostered trust and emotional resonance, positioning Ring as a vital partner in the journey of caring for individuals with dementia.

Applications 

Adobe Illustrator | InDesign | Photoshop | Premiere

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