Strategic Direction
The Challenge
Create a bold and soulful beer line that celebrates Mary J. Blige's 2024 Rock and Roll Hall of Fame induction. Inspired by her triple-platinum albums, the Lager, Pilsner, and Porter will honor her iconic legacy. The goal is to resonate with Generation X by capturing the essence of her journey: resilience, strength, and triumph.
The Solution
Sessions Beer embodies the soul and strength of Mary J. Blige's journey. Honoring her 2024 Rock and Roll Hall of Fame induction, the Lager, Pilsner, and Porter are inspired by her triple-platinum albums. Designed to connect with Generation X, these beers celebrate the resilience, confidence, and triumph defining Mary and her fans.
Applications
Adobe Illustrator | InDesign | Photoshop | Pacdora
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YEAR: 2024
ROLES: Strategy, Copywriting, Art Direction, Graphic Design