Strategic Direction
The Challenge
Verzuz faced the challenge of staying relevant in an ever-evolving entertainment landscape. The brand needed to not only retain its core music-loving audience but also attract new demographics while exploring new revenue streams. To ensure longevity, Verzuz required a bold move that could connect the emotional power of its music battles to a fresh, lifestyle-focused offering.
The Solution
In 2024, Verzuz launched a perfume brand that captured the essence of its iconic music battles: passion, energy, and celebration. This innovative extension deepened audience connections by translating the emotional power of Verzuz into a sensory experience. By engaging both loyal fans and new audiences, the brand not only refreshed its identity but also secured its place as a cultural and lifestyle cornerstone for years to come.
Applications
Adobe Illustrator | InDesign | Photoshop
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YEAR: 2024
ROLES: Strategy, Art Direction, Graphic Design
TEAM: Bre’Nae Ford, Kurt Stoffer
AUX by VERZUZ
Introducing Aux, the bold new fragrance in our Auxiliary line. Housed in a keepsake, mic-shaped bottle, it’s designed to celebrate every Verzuz showcase. Aux blends two fluid scents that harmonize perfectly together, and can also pair with any fragrance from our line. With sweet notes of musk, amber, and rose, Aux is perfect for unisex, nighttime wear.
Logo Design
Package Design
The Drake
Top Notes
Lemon, Mint, Cypress
Base Notes
Musk, Cedarwood, Vanilla
The Kendrick
Top Notes
Bergamot, Black Pepper, Grapefruit
Base Notes
Sandalwood, Amber, Musk
In-store Installation
Sound Booth Bus
Pop-up Activation