WHAT’S DA TEA WINES

Divine 9 sorority events are more than just gatherings; they are vibrant celebrations of sisterhood, empowerment, and legacy. The challenge was to position What’s da Tea Wines as the essential beverage for these occasions, authentically aligning with the unique culture, pride, and values of each sorority.

To make What’s da Tea Wines the go-to choice for Divine 9 sorority events, we implemented the following strategies:

• Custom Editions with Sorority Colors:
  Designed limited-edition bottles, cans, and branded apparel inspired by the iconic color schemes of each sorority:
  • Alpha Kappa Alpha (AKA): Pink and green
  • Zeta Phi Beta (Zetas): Royal blue and white
  • Sigma Gamma Rho (Sigmas): Royal blue and gold
  • Delta Sigma Theta (Deltas): Crimson and cream
    The apparel includes branded tote bags and hoodies in each sorority’s colors with elegant, minimalistic designs featuring  What’s da Tea Wines branding, making it perfect for casual and event wear.
• Event Activations:
  Hosted exclusive tasting bars with custom sorority-themed decor and interactive "Toast to Sisterhood" moments, giving sorors a way to honor their bond while enjoying What’s da Tea Wines?
• Social Media Campaigns:
  Launched trendy campaigns with hashtags like #ItsGivingMajorMood and showcased stunning visuals of sorority-themed setups featuring the custom wine labels, creating buzz and engagement across platforms.

By embracing each sorority’s unique identity and values through thoughtful design and experiences, What’s da Tea Wines became a cherished symbol of sisterhood, legacy, and celebration.

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The Challenge

Brunch is more than just a meal for Gen Z women; it's a social ritual of connection, self-expression, and celebration. The challenge for What’s da Tea Wines was to break through a crowded market and become the go-to wine for these special occasions. To achieve this, the brand needed to connect with Gen Z women on an emotional level, using relatable language and trends to position itself as the perfect complement to their brunch experiences.

The Solution

What’s da Tea Wines embraced the cultural significance of brunch by using trendy, relatable messaging like "It’s giving vibes." By highlighting how the wine enhances indulgent, joyful gatherings with friends, the campaign established an emotional connection with the target audience. This approach successfully positioned What’s da Tea Wines as a must-have for every brunch table, turning it into a staple for Gen Z women.

Applications 

Adobe Illustrator | InDesign | Photoshop 

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